---
title: "Evolve"
client: "Evolve"
year: "2024"
location: "United Kingdom"
disciplines: ["Brand Identity"]
canonical: "https://dejanskondric.com/work/evolve-brand"
author: "Dejan Škondrić"
---

# Evolve

Brand identity for a forward-thinking construction and design studio, built around a bold, evolving “e”.

## Overview

Evolve is a construction and design studio whose work is all about transformation — turning spaces into environments that adapt, inspire, and improve over time. The brief was an identity that captured that ethos of continuous growth: progress, innovation, and momentum, expressed with the confidence of an established firm. The result is a clean, modern system anchored by a single, evolving "e" that carries the brand from a business card to a building hoarding.

## A mark built to evolve

The Evolve logo reflects progress, innovation, and transformation — the core values of a modern company. The name itself symbolises continuous growth and development, aligning with the studio’s mission to create spaces that adapt, inspire, and improve over time. The primary lockup pairs clean, modern typography with a striking orange "e" that captures attention and signals creativity and boldness, while the remaining characters stay simple and elegant to communicate professionalism, stability, and precision — the traits that matter most in construction and design. Reduced to its standalone icon, the circular "e" becomes a versatile, memorable mark: a closed loop that speaks to unity, completeness, and the cyclical nature of improvement.

## Deliverables

- Primary, reverse, and icon-only logo lockups for total flexibility
- A warm orange-and-grey palette balancing energy with professionalism
- A Poppins-based type system with a clear, scalable hierarchy
- Applications across apparel, print, signage, and merchandise

## In closing

Evolve now has an identity as adaptable as the spaces it creates — a confident, modern system that can grow with the studio while always feeling unmistakably its own.


---

[Dejan Škondrić](https://dejanskondric.com/) · https://dejanskondric.com/work/evolve-brand